We were watching some Dateline-esque news program -- this particular segment was titled "Sex Bunker." It was about a 67-year-old man from Syracuse, NY, who started abducting young women after his wife became ill and bedridden.
He would keep them in a bunker/basement under his house and rape them every day. Some were captive for years. He did this to five different women before he was finally caught. In interviews later, he mentioned he'd been taking Viagra.
Then during a commercial break, a terribly tacky advertisement for Viagra came on, with a handful of mid-life dudes singing "Viva Viagra," and I wondered aloud whether Viagra was aware that their horrid commercials were airing during "Sex Bunker."