This morning I was somewhat bemused and somewhat saddened to read my favorite SFGate columnist's article on his dismay over what he perceives to be repulsive fast food commercials advertising even more repulsive fast food, particularly Wendy's and even more particularly "The Baconator."
Morford wonders why there aren't laws against this sort of advertising the same way there are laws that restrict the advertising of other things that are bad for us, like cigarettes. The answer to that seems simple enough to me. It is not necessary to consume cigarettes to keep on living (some might disagree) but it is necessary to consume food to keep on living. Certainly, it is not necessary to consume Baconators to keep on living, but we are a hungry, stressed lot who want something more appetizing to consume than a bowl of wheat bran, despite knowing it's about as good for us as an IV drip of lard.
Morford, who has mentioned in past columns that he is a yoga instructor, also says he watches little television, and he surmises that the target audience for said commercials are overweight, illiterate frat boys. Methinks he's forgotten who HIS target audience is. I won't bother to look up the latest statistics on what percentage of Americans are obese, but last I heard it was more than half. Chances are he's offended a few Baconator-eating souls out there today.